By Griffin Jones
I would venture a guess that most senior living facilities are weary of social media. I can’t say I recall seeing any senior living stories in any of my Facebook, Twitter, or Google Plus feeds. Their first reservation is probably that their clientele are not digital natives. True, but there are 35 million women ages 45-64 on Facebook in the United States alone and they love themselves some internet. Second, senior living executives would probably feel that they wouldn’t have enough appropriate or compelling content. Enter Griffin Jones.
Senior Living/Elder Care Facilities have among the most compelling content for social media platforms of almost any business category.
Raise your hand if you had a grandparent you loved. Good.
Raise your hand if they shared with you stories you will carry with you forever. Good.
Raise your hand if there’s nothing else you could possibly ask them, you’re content…
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